As you may be aware, we conducted a member survey last autumn. We sought members’ views about shortening the club name to Ealing AC, as well as having the club name on the vest.
The results showed 61% in favour of the shorter name, 36% preferring the existing name and 3% wanting a third option. However, we only had 96 responses. The Committee feels that more members should participate in this important decision, and therefore we are opening the survey up again to those who have not yet participated. Please respond, even if you do not have a strong opinion; there is space on the questionnaire to explain your views.
Note that these two proposals are just part of a wider set of plans, which are explained below.
HOW TO TAKE PART
You can fill out the survey online or on paper, but you must reply by 20th Feb 2014. To complete it online, click on one of the links below:
http://www.surveymonkey.com/s/ZM7ZYRR
http://www.surveymonkey.com/s/BMN8MF3
To complete it on paper, print off and complete this form: Club Survey Form 2. You can either return it in the survey box in the pavilion at Perivale Track or post it to Andy Dodd, Flat 61, Dominion House, The Avenue, London, W13 8AE.
BACKGROUND
The Club Committee has been working on plans to develop the club and move it forward. These plans cover membership retention, attracting new members and providing the required level of support for the club to operate as well as we want it to.
The plans will involve a number of things being put in place, all based upon a new vision and mission for the Club. We want to position ourselves a ‘community club’ for the Borough of Ealing. In saying this, what we mean is that we are not one of the elite top level clubs, but we still want to be able to compete with them and provide high level competition where appropriate. Equally, we are not a lifestyle club, but we still want to be able to offer something to those people and help them achieve their best. Essentially, we want to be a club that supports the residents of the Borough by providing the right opportunities for any ability (please note this by no way means people from outside the Borough cannot be part of the club, it’s just that’s where our focus will be in terms of the activity we do and our main target audience).
As such, our vision is to become one of the leading community sports clubs in London, and our mission is to be a club that provides a positive environment for people in the Ealing community to achieve their best. We will both provide a competitive framework for people to represent the club and ensure it is enjoyable to be a member. As a club we will make a positive difference to our local community.
This brings us to the purpose of this survey. As part of the club development plans, the Club Committee is proposing to change the club name to simply ‘Ealing AC’. The existing name is a legacy of past club mergers as it is felt it no longer represents what the club is properly. In changing the name, it will more closely tie us in to our borough and the community we serve, and is much simpler, easier to promote and more strongly conveys who we are as a club. The main club development plans are being worked on at present – if you feel you would like to contribute to this process please let us know by indicating so on the next page. Either way, hopefully you will all see some real progress being made in the coming months. Updating the club name is just part of this process, but it is felt it is something that needs to be done at the start to help provide a springboard and an impetus for the things to come.